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IDG CMO Perspectives: Jim Jackson, Chief Marketing Officer, Hewlett-Packard Enterprise

By IDG.TV

The role of Chief Marketing Officer has grown increasingly complex. But to Jim Jackson, CMO of Hewlett Packard Enterprise, the key to success is remaining focused. In a conversation with Rob O’Regan, global content director with IDG Communications, Jim discusses his transition into the CMO role, HPE’s brand promise and how creativity is important in differentiating your brand.








 

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